e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 06 I June 2021
Sunburn receives 2 Honours at the inaugural edition of the METTLE Awards 2021
Percept Live received 2 Honors for Sunburn at the very first edition of the METTLE Awards 2021 organised by EVENTFAQS. ‘Sunburn Home Festival’ received an honour in the ‘Use of Technology’ category, while the ‘Sunburn for Goa’ Fundraiser Event received an honour in the Mettle ‘Social Impact’ category.

‘Sunburn Home Festival’ which received the Mettle honour in the ‘Use of Technology’ category was India’s first Virtual Music Festival and featured the biggest names in the global music industry including Vini Vici, MATTN, Bassjackers and Ummet Ozcan. The 12 hour music live stream held on 11 & 12 July 2020 presented innovative cutting-edge Virtual XR Mixed Reality Technology and wowed over 5 million fans in the safety of their homes. The incredible larger than life set designs, Lighting, AV, Sound, and SFX coupled with Hi-Tech wearables blew away audiences minds as they immersed themselves in a surround surreal Sunburn environment.

The ‘Sunburn for Goa’ Virtual Music Festival which received an honour in the Mettle ‘Social Impact’ category was created with an aim to promote Goa and raise funds for the COVID relief activity for Goa. The World’s No. 1 DJ DVLM, World’s Biggest Social Media Platform Facebook & Asia’s Biggest Music Festival ‘Sunburn’ united to live stream a power packed show on 29 August 2020. The 5 hour live stream which featured many artists generated over 8 million views and not only promoted the Tourism destination of Goa but also raised over INR 45 lakhs which was handed over to the Chief Minister's Covid Relief Fund-Goa towards COVID-19 relief & welfare across the State of Goa. This was Percept’s way of paying back and thanking the beautiful destination and people of Goa for all their love and support they had given over 14 years into making Sunburn the global iconic success.

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Percept H and Percept Pictures receive the ‘BNC COVID Heroes Award’ for Creative Communication via Digital Films
Percept H and Percept Pictures received the ‘BNC COVID Heroes Award’ for Creative Communication via the platform of Digital Films for the range of Pro Bono Public Service Films created jointly by them for Government agencies across India. Saluting selfless service, International award-winning media start-up BizNewsConnect (BNC) announced the BNC COVID Heroes Award through their Digital media platform on 25 May 2021.

Percept H and Percept Pictures created a slew of CSR Films in 2020 for the Mumbai Police, Pune Police, Pune Municipal Corporation, Pune Cantonment Board, Pune Collector and the Nashik Police. The objective of these Films was to create mass public awareness on the Covid-19 pandemic, highlight the sacrifice, dedication and tireless efforts of the Frontline Workers, and emphasize the importance of maintaining the ‘Social Distancing’ and ‘Stay at Home’ rules laid down by the Government.

Over the past year these emotive films have garnered a great following on various social media handles. The Pune Collectorate film garnered 1.7 million views on Force Motor’s FB platform & generated 634 shares. Most importantly, all these films were a wonderful example of successful collaboration between various stakeholders such as businesses with local roots, local politicians and local government administrations under the stewardship of Percept Group.

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Sunburn Academy kicks off Batch 2 of the Online DJ Course
Sunburn Academy kick started Batch 2 of the ‘Beginner’s Level Online DJ Course’ on 31 May 2021. This Course will train students in diverse areas including Components, Arrangements, Instruments and Frequencies in a Track, Introduction and Mix in the Ableton Software, Warping and Mixing of Tracks, Studying International Labels, DJs, Music Genres and Sub Genres, Mashups, Building & Marketing an Artist Profile and Social Media Marketing strategies. The course also offers invaluable guidance from DJ Sartek, tips from Music Industry Experts, and a lifetime opportunity to perform at the Sunburn Festival.

Percept Live, pioneers in the Live Music Festival domain in India and creators of the iconic Sunburn Festival, had launched the ‘Sunburn Academy’ earlier this year. The Academy offers an intensive and interactive online Program exclusively curated for aspiring DJs and Music Producers. The primary ‘Beginners – DJ’ Course launched in the first week of January 2021 received an overwhelming response. Batch 2 was announced immediately after the successful completion and graduation of the first Batch of students and aspirants flocked to sunburn.in to learn more about the program offered, enrol and gain admission to the course. Since inception, the Sunburn Academy has received rave reviews from music industry stalwarts and great feedback from the first batch of students.

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‘Sunburn Campus’ wraps up the Academic year 2020-21
The Sunburn Campus digital variant wrapped up the Academic year 2020-21 with a last hurrah with a powerful scintillating digital show on 16 May with DJ Basshunk for the students of the A P Shah Institute of Technology in Mumbai. The final show of the 2020-21 Academic year offered a great platform to wrap up the college year as students parted ways to kick off their summer vacations.
Karan Singh, COO, Percept Live said, “The safety of the youth has been our top most priority all through the past academic year and our Sunburn Campus Digital initiative helped us to stay connected with our young college going fans all over the country. We are committed to bringing to our fans homes and campuses the best of Entertainment and Technology during this pandemic. We look forward to the situation returning to normal soon and can’t wait to meet all our fans on ground at all our Sunburn events.”

© Corporate Communications | Percept Limited, P-2, Level 4, Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West), Mumbai - 400013, India. | Tel: +91-22-30448400 | Web: www.perceptindia.in | Intranet: www.mypercept.in | 
Email: [email protected]

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