e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 02 I February 2021
Sunburn and BookMyShow bring Alan Walker to the very first Live Concert of 2021 in Dubai
International musician and producer Alan Walker performed live at a Socially Distanced Concert at Dubai’s Coca-Cola Arena on January 7, 2021. Kicking off the very first Live Music Concert at the Coca Cola Arena in Dubai, Alan Walker was one  of the headline acts at the most awaited annual Dubai Shopping Festival (DSF). Global entertainment destination BookMyShow, along with Asia’s popular music festival brand Sunburn, collaborated to bring Walker to the UAE.

The British-born Norwegian star was one of the star highlights of the Dubai Shopping Festival that was held from December 17 to January 30, 2021.  Sunburn, a multi and single artist-centric live concert brand format, best known for its annual Sunburn Goa Festival which attracts over 100,000 visitors over a span of three days, made its UAE debut by bringing Walker to the region.

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Percept digitICE executes a 4 day Virtual ‘ABFRL Awards 2020’ event
Percept digitICE, the Digital and Virtual arm of Percept ICE, the Special Projects, Events & Experiential Marketing Domain Company of Percept Ltd, conceptualized and executed the much-anticipated Virtual Live Conference and Awards for Aditya Birla Fashion and Retail Limited. The 4-day Virtual Conference and Awards Ceremony was held from 7th to 10th December 2020 and saw the Senior Management and over 4500 ABFRL employees virtually attend the show from pan India.

The ABFRL Awards were instituted with an objective to recognize and reward employees across the company for their hard work, pursuit of excellence, passion and commitment towards the business. The 2nd Edition of the ‘ABFRL Awards 2020’ was a pioneering 360-degree Live Virtual event which saw the Senior Management uplink from multiple locations across India. The Live stream bridged multiple digital platforms and seamlessly synchronized all these platforms across geographies on a specially designed Micro-site for the occasion. With the very best of Technology, Innovation and Creative prowess deployed by Percept digitICE, employees were able to seamlessly interact and network with the Senior Leadership, Speakers, Jury Panelists and Awardees in real-time in the virtual world across the four days of the event.
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Karan Singh, COO, Percept Live & Nilesh Shah, TTAG address #CongregationsIndia on how Events like Sunburn will help the Goa Economy get back to normal
Karan Singh, CEO, Sunburn Global was in conversation with Nilesh Shah, President, Travel & Tourism Association of Goa (TTAG) on ‘Breaking New Ground in Tourism with Event IPs: The Sunburn Goa Saga’ at ‘CONGREGATIONS INDIA: Government, Political & Religious Events Summit’ organised by EVENTFAQS Media earlier last month.
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‘Sunburn Select’ Sundowner Shows entertain fans across Chandigarh, Bengaluru, Kolkata and Pune
‘Sunburn Select’, Percept Live’s premium curated Rooftop Club Shows launched in October 2020 after Unlock 5.0 in India, saw many sundowner shows wow music aficionados across the cities of Chandigarh, Bengaluru, Kolkata and Pune all through the month of January 2021.

January 2 saw Sunburn Select at The Reef in Chandigarh with artist Areo perform to socially distanced audiences; followed by another popular Sunburn Ultra show on January 17 at XU in Bengaluru with the ever popular DJ Ankytrixx. The month wrapped up with two more high-octane shows as DJ Murthovich kicked up the pace for Sunburn Ultra at the 5 Mad Men venue in Kolkata on January 30, even as the amazing DJ Julia Bliss spun her magic to an ecstatic fan base attending the Sunburn Select Sundowner at the Mafia located in Pune on January 31.

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‘Sunburn Campus’ digital variant a big hit with collegians across India
The Sunburn Campus digital variant has become a big hit with the college going youth across India since inception last November 2020. Percept Live took Sunburn Campus online to multiple colleges across the country all through the month of January 2021 to receive rave reviews from the youngsters who attended these pulsating digital events.

The digital format of Sunburn Campus saw the effervescent DJ Mariana BO kick off 2021 with a stunning performance for Indraprastha Institute of Information Technology, Delhi on 14 January followed by another stellar act for KIITFEST at the Kalinga Institute of Industrial Technology at KIITFEST, Bhubhaneshwar on 16 January. The super talented Teri Miko gave a stunning show at the ‘Taarangan’ show for the Thakur College of Science and Commerce, Mumbai on 17 January. The ever popular DJ Danny Avila rocked the digital party of ‘Ensembles 2021’ for collegians at Jaipuria Institute of Management, Jaipur on 23 January even as Mariana BO simultaneously wowed Gen Next at Delhi Technological University on 23 January. Sunburn Campus saw another exciting show as Teri Miko spun her magic for the students of the Indian School of Media, Mumbai for their popular ‘ISMFEST’ on 24 January. The month culminated on a high with DJ Danika wowing the students with her musical prowess at Motilal Nehru College, New Delhi on 31 January.

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