e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 12 I December 2021
Armin van Buuren to Headline Sunburn Festival Goa 2021 at Hilltop, Vagator from 27-29 December
Percept Live, the founding organization behind Asia’s biggest electronic dance music festival, Sunburn have announced revised dates and venue for the 15th edition of their much-awaited annual festival. Aptly themed #LifeIsCalling, heralding the revival of good times in a post pandemic world, Sunburn Festival Goa 2021 will now present a spectacular three-day showcase on the 27th, 28th and 29th of December 2021 at Hilltop, Small Vagator, Goa.

The festival giant will be celebrating its 15th edition at this year’s showcase. Headlining Sunburn Festival Goa 2021 will be Dutch DJ and Record Producer Armin van Buuren, who will also be promoting his eighth studio album ‘A State of Trance Forever’. This live performance will also mark the first major headlining act to tour India post the onset of the Covid-19 pandemic.

Armin van Buuren, a globally renowned artist par excellence, driven by an unbridled and relentless passion for music, has brought Trance and Progressive House into the mainstream and is one of the most recognizable names and faces in the genre. The 37 year old has been crowned the World’s #1 DJ five times, and is currently ranked #3 by genre bible DJ Magazine. As the flag-bearer of the trance movement, for more than twenty years, the Grammy-nominated Dutchman has been living to the rhythm of his own international success and global fan adulation.

Electronic music phenomenon and World #3 Armin van Buuren states, “I am delighted to be finally returning to India after a long gap, with one of my favourite festivals Sunburn. We have all been through a very difficult period but it’s now time for us to come together and celebrate life once again. I cannot wait to close Sunburn Goa on 29 December – see you all there.”

Featuring over 40 international and local artists across 3 stages, the festival will also entail an exclusive limited guest list at After-parties at select venues across Goa. The promoters will be partnering with several popular clubs across India for “Sunburn Echo”, the live stream that will recreate the on-ground festival experience across the country. “Sunburn Home” will also give fans the opportunity to watch the live stream of the on-ground festival from the comfort and safety of their homes on Facebook and Instagram. The festival was conducted digitally last year with no fan presence on-ground due to the pandemic and returns with a spectacular live event to entertain eager fans after a hiatus of 2 years.

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Sunburn ranked in the Top 10 “Best Value Music Festivals in the World”
With 2022 festival season in sight, the industry is primed for a comeback. As noted by Quartz, the average price of a concert ticket increased from just $12 in 1981 to $64 in 2017, which is nearly double the rate of inflation over the same period. Plus, given the sheer volume of artists on the average music festival lineup combined with the higher production budget, the premium per ticket well exceeds that of the average show.

A new study has outlined the top festivals where you're likely to get the most bang for your buck. In a data-driven exercise, Cool Camping sought to compile a list of the "Best Value Festivals" using a distinct set of criteria. The company compared the price consumers pay for tickets against a variety of factors, including a combination of a proprietary "Headliner Value" formula, the price of a beer, the cost of food, and the number of days.

THE BEST VALUE MUSIC FESTIVALS IN THE WORLD
1.    Balaton Sound – Hungary
2.    Sziget Fesival – Hungary
3.    EXIT Festival – Serbia
4.    Street Parade – Switzerland
5.    Colours of Ostrava – Czech Republic
6.    Sunburn – India
7.    Rock am Ring – Germany
8.    Wanderland Music & Art Festival – Philippines
9.    Rock in Rio – Brazil
10.  Open’er Festival – Poland
‘Sunburn Select’ Sundowners & ‘Sunburn Campus’ keep the tempo high all through November
‘Sunburn Select’, Percept Live’s premium curated Rooftop Club Show, saw multiple shows entertaining fans across the country all through the month of November 2021. The month kicked off with a high octane show with Artist ProBro wow audiences at Whats in D Name club in Kolkata on 13 November. This was followed with simultaneous Sunburn Select shows on 19 November with DJ Pablo spinning his magic at the Lightroom in Kolkata and the effervescent DJ Julia Bliss create great soundtracks at 4T1 @ Pearl Resort in Silvassa. The month wrapped with DJ Zephyrtone entertain attendees on 27 November at the Sin & Tonic Club in Chennai.  

Sunburn Select has seen many successful Sundowner Club shows entertaining music aficionados pan India since the gradual Unlock was announced across the country in October 2020. More than a year later the sundowners have been strictly adhering to the Covid-19 protocols while safely and successfully entertaining thousands of fans across Kolkata, Chandigarh, Delhi, Jaipur, Gurugram, Lucknow, Mumbai, Pune, Nagpur, Bengaluru, Hyderabad, Bhubhaneshwar, Silvassa, Chennai and Goa.

Sunburn Campus saw two shows in sync with the new season of College Festivals with DJ Zenith and support act TMatters perform to mesmerized students of IIM Calcutta while the multi-talented DJ Aerreo wowed the youth of GS Medical College & Hospital at Hapur on 28 November.

 
‘Solaris’ shows wow fans across Indore and Pune
Solaris saw multiple shows across November catering to the discerning EDM genre fan base with its revolutionary, innovative, musical sounds. Solaris held a great Sundowner show on 26 November with Artist Realmm at the ShoSha club in Indore. This was followed by a power packed Solaris show at the JZ Lake View in Pune featuring popular DJ Ankytrixx on 28 November.

Sunburn had introduced a brand new underground music venture called ‘SOLARIS’ two years ago at the annual Sunburn Music Festival in 2019 featuring a range of exquisite underground international and home-grown house and techno acts. Over the past three years various International and home-grown artists have graced the Sunburn Solaris online and on-ground platforms to deliver amorphic audio silhouettes in an electrifying atmosphere that align with the revolutionary, innovative, experimental and dark industrial ethos of the Solaris culture.

 
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