e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 08 I August 2021
Percept Live targets listing in 2025 at over Rs. 2,400 cr valuation, launches 2 new IPs XCC (Xtreme Combat Championship) &IMS (India Model Search)
Percept Live, a leading Live Media Entertainment company, and a wholly owned subsidiary of Percept Limited, that focuses on creating unique Intellectual Properties in the arenas of Entertainment and Sport is planning to list on the Indian Stock Exchange in 2025. The company is targeting over INR 2,400 crore valuation in its Initial Public Offering.

Percept Live utilized the Covid-19 lockdown period to diversify business streams and incubate new Intellectual Properties. The company launched multiple Virtual and Hybrid variants including ‘[email protected]’, '[email protected]', ‘Sunburn Home Festival’, ‘Sunburn Select’, ‘Sunburn on Air’ Radio and ‘Sunburn Campus’ Live Stream formats. Other innovations included expanding the Sunburn Merchandize range, opening up Sunburn F&B formats, Sunburn Beach Club in Goa, Sunburn Super Club in Hyderabad, Sunburn Super Club in Pune, Solaris Goa and Sunburn Super Club in Bangalore. 2021 saw the launch of the Sunburn Academy - an interactive online Academic Program for aspiring DJs and Music Producers, and the brand successfully entering the NFT (Non Fungible Tokens) music art domain. Sunburn also franchised its brand and concept to Luxury Real Estate with Sunburn Villas, and the Accessories category spanning Sunburn Jewelers Collection, Sunburn Shoes, Sunglasses and more.

Percept Live foresees a massive demand and consumption for IPs that facilitate in-person interaction and engagement once the pandemic subsides. The company is ready for a huge post Covid-19 crest in consumer demand for live media and entertainment consumption with six IPs including Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship) in a variety of Live and Hybrid formats to reach out to a vast global and domestic audience.

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Sunburn joins hands with WazirX NFT Marketplace to drop a collection of Sunburn Non Fungible Tokens (NFTs)
Exploring ways to connect and create for their audiences, Percept Live, creators of Sunburn Asia have announced their collaboration with WazirX NFT Marketplace to launch their collection of Non-Fungible Tokens (NFTs). With this exciting association, fans of Sunburn and electronic dance music at large can bid for Sunburn’s one-of-its-kind Non Fungible Tokens by Asia's biggest electronic dance music festival.

Since the pandemic, NFTs have been all the rage in the electronic music community, providing a new outlet with several benefits of digital ownership. Empowering individual artists and taking a step towards revolutionizing the music industry at large, the interest in NFT marketplace has exploded tremendously. At par with their global counterparts, there has been a rising interest in India towards unique digital collectibles, creating an artistic community of creators and collectors via NFT.  In a recent survey done by Sunburn amongst its social media community, 49% of their fanbase expressed their interest to invest in NFTs and are keen to learn more about their upcoming exclusive NFT drops.

Starting 23rd July, the Sunburn NFTs drop began with a round of open editions designed around music and art. NFT collectors can now purchase Sunburn NFTs on WazirX Marketplace with the help of their native WRX tokens. These Music NFT collectors will also get 25% WRX airdropped back in their wallets on each NFT purchase of up to 1000 WRX. Kickstarting their much-awaited music festival into action on a high note, the first of Sunburn NFTs on WazirX NFT marketplace include an extensive line-up of artists and spectacular stage images of the Sunburn festival/Goa over the years and the visual arts of Sunburn Ball. Taking this experience several notches higher; the buyer will also receive an exclusive All-Area festival pass to the Sunburn Festival along with the sunburn ball NFTs.
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In one of the World’s fastest NFT sales, Sunburn sells 6 NFTs on the WazirX NFT marketplace within seconds
Setting a new record in the NFT music space, Sunburn sold 6 NFTs (Non Fungible Tokens) on India’s leading cryptocurrency exchange - WazirX witnessing one of the fastest ever sales on its NFT marketplace. Featuring select artwork, the sale saw Asia’s biggest electronic dance music festival- Sunburn bid 10 exclusive Non fungible tokens, of which 2 NFTs were sold in less than 20 seconds and 4 NFTs in less than 1 minute.

Bringing the music community together with Sunburn’s memorabilia, the WazirX NFT Marketplace sold some remarkable photos and gifs of concerts/stage such as the glorious fireworks at the magnificent Main Stage - Circo Magnifico, for 100 WRX (94.39USD). The SunCanvas- an abstract art of the Sunburn emblem imagined as a colourful painting on a canvas was sold for a whooping 500 WRX (469.50 USD).

Commenting on the occasion of Sunburn celebrating its success on their first-ever NFT drop, Karan Singh, Chief Operating Officer, Percept Live, says, “The ongoing pandemic led to a standstill in the live music industry. But with the introduction of NFT Marketplace in India, we have been offered a channel to sell digital artwork of all kinds and to maintain an engagement with our fans. We are thrilled to announce that Sunburn in association with WazirX NFT Marketplace has sold 6 artworks which include both images and gifs. Our first sale was made in 17 seconds which is a groundbreaking record. WazirX NFT marketplace made the entire process seamless and successful in our first ever NFT drop.”
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‘Sunburn Select’ Sundowners wrap up July on a high note in Delhi & Hyderabad
‘Sunburn Select’, Percept Live’s premium curated Rooftop Club Show, has seen many successful Sundowner Club shows entertaining music aficionados pan India since the gradual Unlock was announced across the country in October 2020. The month of July wrapped on a high note with two simultaneous shows in Delhi and Hyderabad on 31 July 2021. The city of Delhi saw the amazing Progressive Brothers duo rock the guests with their high octane energy and music along with Virat Munjal entertaining the attendees with his popular mixes at the Imperfecto Patio venue. Hyderabad witnessed a super stellar show with MC Altaf, Shah Rule, Rabz, DJ Mike to ecstatic music fans at the Frat House venue. It was a rocking way to celebrate the occasion of Friendship Day!  

Catering to a very select crowd in line with the Social Distancing rules and Government ordained SOPs, the Sunburn Select Sundowner Parties have over the past 10 months successfully and safely entertained hundreds of fans across Kolkata, Chandigarh, Delhi, Gurugram, Mumbai, Pune, Begaluru, Hyderabad, Bhubaneshwar and Goa.
Sunburn Radio keeps the tempo rocking with EDM fans
Sunburn Radio has been gaining in popularity with music aficionados every single week since its launch in 2021. The month of July saw many big names in the music world rock the airwaves including Sugar Radio with Robin Schulz, Protocol Radio with Nicky Romero, Aoki’s House with Steve Aoki, The Martin Garrix Show, Club Life with Tiesto, A State of Trance with Armin van Buuren, Identity with Sander van Doorn, Sam Feldt Radio, Revealed Selected with Adam K, Sunburn on Air with Teri Miko with special guests Murdock and Nitro Fun, CYB3RPVNK Radio with R3HAB and many more popular artists.

Percept Live had collaborated with Indigomusic.com earlier in 2021 to offer a new experience in the Electronic Dance Music space with Sunburn Radio on IndigoMusic.com. Sunburn Radio has been on air in Bangalore and Goa and featured a fabulous line up of some of the biggest names in the music domain including Tiesto, Afrojack, Armin van Buuren, Nicky Romero, Martin Garrix and India’s top DJs Anish Sood, Teri Miko and more. Sunburn Radio on IndigoMusic.com has garnered many followers over the past few months and proven to be a big hit with the EDM community.


© Corporate Communications | Percept Limited, P-2, Level 4, Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West), Mumbai - 400013, India. | Tel: +91-22-30448400 | Web: www.perceptindia.in | Intranet: www.mypercept.in | 
Email: [email protected]

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