e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 03 I March 2021
Castrol POWER1 ULTIMATE Sunburn NYE Event becomes the most viewed virtual music festival in India in 2020
The ‘Castrol POWER1 ULTIMATE Sunburn NYE Event’ has been ranked as the Most Viewed Virtual Music Festival in India in 2020, reinforcing the fact that Virtual Events are the new normal and here to stay as a popular home entertainment alternative. Held on 30th and 31st December 2020, the NYE event offered 6 hours of electrifying music with Global Headliners KSHMR, Nucleya and other artists, and saw a massive viewership of over 3.1 million over the 2 day Live Stream, therein creating history once again and highlighting the growing acceptance and popularity of Virtual Events across India.
 
The ‘Castrol POWER1 ULTIMATE Sunburn NYE’ Virtual event achieved a massive digital Reach of over 100 Million, witnessed phenomenal Engagement with over 836,000 fans, and accomplished a landmark milestone of attaining a Viewership of 3,100,000 over the 2 day Live Stream, setting a record of becoming the Most Viewed Virtual Music Festival in India in 2020.

 
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Percept digitICE produces a magical Hybrid ‘Hamleys Christmas 2020’ experience covering 16 stores across 11 cities
Percept digitICE, the Digital and Virtual arm of Percept ICE, the Special Projects, Events & Experiential Marketing Domain Company of Percept Ltd, bagged the prestigious mandate of conceptualizing and producing the ‘Hamleys Christmas 2020’ brand activation across India. The mega 360-degree hybrid event included both a captivating Virtual Engagement Platform and also saw On-Ground Activations covering 16 Hamleys stores across 11 cities pan-India from 1 December 2020 to 4 January 2021.

Hamleys is the finest toy shop in the world and the world's best-known retailers of toys. The Indian chapter of the Hamleys story has been quite amazing. With a presence of over 100 stores across 36 cities, Hamleys has become the most loved toyshop in India. From getting a chance to play with their favourite toys, to watching live demos of toys or interacting with their beloved toy characters, every Hamleys store offers children a magical experience and adults the rare chance to become children again.

The 360-degree Virtual and On-ground ‘Hamleys Christmas 2020’ experience was conceptualized, designed, planned and executed by Percept digitICE, the Full-Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit of Percept ICE. Given the Covid-19 spread and associated safety protocols imposed by the State Governments across India, Percept DigitICE conceptualized a unique Hybrid Christmas experience for Hamleys to stay engaged with their audience and also enlarge their reach and impact all through the Festive season while strictly maintaining physical distancing protocols & guidelines.


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‘Sunburn Home Festival 2.0’ sees International Artists Don Diablo, Yellow Claw, Nicky Romero & Mariana Bo perform at the 2 day Virtual Festival
Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, brought ‘Sunburn Home Festival 2.0’, a Virtual 2 Day Mega Music Festival on 27th – 28th February 2021. The Festival saw the biggest names in the international music domain including Don Diablo, Yellow Claw, Nicky Romero and Mariana Bo perform to ecstatic audiences.

India’s first Virtual Mega Music Festival – ‘Sunburn Home Festival’ was incepted in July 2020 and received a phenomenal response from fans across the country. Given the overwhelming demand, Sunburn curated a brand new edition – the “Sunburn Home Festival- 2.0”, which offered a spectacular festival experience. The 2 day Virtual Festival ran from 9 pm to 11 pm and featured Nicky Romero and Mariana Bo on 27 February followed by Don Diablo and Yellow Claw on 28 February. With immersive XR technology in 3D design, high-tech video production and groundbreaking SFX, the Sunburn Home Festival 2.0 was designed around an eclectic “NEON GARDEN” theme that showcased a resplendent, dynamic, liberal, futuristic environment via the use of innovative, state-of-the-art technology, transporting guests into another dazzling dimension.

 
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Percept Live and IndigoMusic.com collaborate for Sunburn Radio
Percept Live has collaborated with Indigomusic.com to offer a new experience in Electronic Dance Music - Sunburn Radio on IndigoMusic.com. Sunburn Radio will be on air on both radio stations of IndigoMusic.com in Bangalore and Goa, on Friday and Saturday nights with a stellar line up of the biggest names in the EDM domain including Tiesto, Afrojack, Armin van Buuren, Nicky Romero, Martin Garrix and India’s leading DJs Anish Sood and Teri Miko. Sunburn Radio on IndigoMusic.com promises to be the biggest EDM party on air.

The Launch Weekend of Sunburn Radio on IndigoMusic.com saw music legends Nicky Romero, Martin Garrix, Tiesto, Teri Miko and Steve Aoki grace the airwaves on Friday 19 February, while Armin van Buuren, Sander van Doorn, Sam Feldt, Robin Schulz and Anish Sood rocked listeners on the night of Saturday, 20 February 2021. The Episode 2 Weekend of Sunburn Radio saw Sunburn On Air with Teri Miko, Club Life with Tiesto, The Martin Garrix Show, Aoki’s House with Steve Aoki, Protocol Radio with Nicky Romero and Sugar Radio with Robin Schulz on Friday 26 February, while Saturday 27 February saw a brilliant line up with Sounds of Solaris with Anish Sood, Revealed Selected with Adam K, Sam Feldt Radio, Identity with Sander van Doorn and A State of Trance with Armin van Buuren.


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Sunburn Superclub launches in Hyderabad
Sunburn, Asia’s biggest Electronic Dance Music festival, announced the launch of the ‘Sunburn Superclub’, the first official Sunburn Club in Jubilee Hills, Hyderabad. The stunning club is spread over two massive floors, hence the moniker Superclub. The Sunburn Superclub integrates spectacular design and architecture, state-of-the-art technology, cutting edge AV, Sound and SFX across the multi-level infrastructure to offer guests a bespoke Sunburn experience. With a curated F&B spread and signature cocktails, the Sunburn Superclub will redefine the clubbing experience with an unparalleled line-up of Artists every month.

The Sunburn Superclub opened its doors on Friday 12 February 2021 to an eclectic line up of Artists including Dixon, Murthovic, Answer and Abhishek; while Saturday 13 February saw the ever popular DJ Ritviz along with DJs Shor and Code One rock the guests. The following weekend saw popular DJs Papa Sven Väth, Ankytrixx and BLITHE wow the patrons on Friday, 19 February; followed by the Gully Gang honcho – DIVINE, DJ Siddie Boy and B_oh_B perform to an ecstatic fan crowd on Saturday 20 February; and a great wrap up on Sunday, 21 February with Greg Hilight of Hilighttribe, paranoid and DJ Novlik.

Given the growing popularity of the newly launched Sunburn Superclub, live performances extended from mid week into the weekends, with 24 February featuring Johnnie Ernest, 25 February presenting Hip Hop with Nikhil, Friday 26 February showcasing the effervescent Stereo Express and DJ Paji, and the final weekend of the month hosting a Saturday Block Party with Lost Storieson 27 February and a popular Sunday Cocktail Showdown featuring Kannan Gill on 28 February.

 
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Bollyboom enthrals music fans with an exclusive Valentine Bash and rocking Club Nights
Bollyboom heralded the month of February 2021 with sparkle and much love with some of the best music talents from the Bollywood music stream. Bollyboom Club Night kicked off the weekend festivities on 6 February with some amazing Bollywood tunes with DJ Ankit Ramchandani at the Cult House in Pune. Sunday 14 February saw a resplendent Bollyboom Valentine Bash in Nagpur featuring an amazing array of artists including DJ Tejas India, DJ Montz and DJ Bombilate. The live fashion show, music, entertainment and curated F&B added to a night of special memories for all couples. The following weekend saw Bollyboom Club Night with DJ Rohen and DJ Dustin rock the guests at The Penthouze in Pune on Friday 19 February, followed by another exciting Bollyboom Club Night on 20 February with the multi-talented DJ SNEA at the Gold Club in Kolkata. The month of February wrapped up with a high octane Bollyboom Club Night bash with the effervescent duo DJ Indesi at JW Marriott on 27 February in the city of Kolkata.
 
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‘Sunburn Select’ and ‘Sunburn Campus’ shows receive an overwhelming response from fans across India
‘Sunburn Select’, Percept Live’s premium curated Rooftop Club Show, saw another successful sundowner show on 6 February at the Embassy Club in Bhubaneshwar with DJ Kashish and a Special Performance from Shiva Manvi. Catering to a select crowd in keeping with the Social Distancing rules and Government ordained SOPs, the Sunburn Select Sundowner Parties have till date successfully and safely entertained hundreds of fans across Kolkata, Chandigarh, Gurugram, Mumbai, Pune, Begaluru, Hyderabad and Goa.

The Sunburn Campus digital variant also went from strength to strength in the month of February 2021. With many ongoing annual College Festivals and the youth of India looking for a safe entertainment option, Sunburn Campus Digital offered the perfect platform. The month kicked off with Mariana Bo kicking up a musical storm at the Dragcon Fest at LPU College in Jalandhar on 3 February. This was followed by DJ Danny Avila performing back to back at the Talaash Festival at Jai Hind College Mumbai on 4 February and the Neev Festival at SCMHRD Pune on 5 February. DJ Danika rocked the crowds at the Genesis Festival at Fore School of Management, Delhi while Teri Miko wowed the crowds at Taraangna Festival at the Indira Gandhi Delhi Technical University for Women, Delhi on 6 February. The next day saw Danny Avila perform at Narsee Monjee, Mumbai at the Rotofest while Danika spun her magic for the Parallax Fest at L S Raheja College Mumbai. DJ Danny Avila took over the music at Yuvaan at DTU College in Delhi on 8 February while the multi-talented Mariana Bo wowed the youth at the Neev Festival at SCMHRD College in Pune on 9 February. DJ Danika gave a stunning performance on 11 February at the K J Somaiya College of Management for the Melange Festival, followed by another stellar show on 13 February for K J Somaiya College of Engineering at their popular annual Symphony Festival.

The second fortnight of the month saw Basshunk entertain collegians at the Moksha & Innovision Fest at Netaji Subhash University of Technology Delhi on 19 February. This was followed by the super talented Teri Miko give stunning shows at the OCULUS Festival on 20 February at the Sardar Patel Institute of Technology Mumbai, and the Aarohan Festival at Ramnarain Ruia Autonomous College Mumbai on 21 February, while the Bassjackers simultaneously spun musical magic at Spingfest at IIT Kharagpur, Kolkata on 21 February. Basshunk entertained the youth at both the Ensemble Valhalla 2020 at XLRI, Jamshedpur and Totell fest at Agartala on 25 February while Teri Miko Ramnarain wowed the youth at the Tilt Shift event at Ruia Autonomous College in Mumbai on 26 February. The final weekend of the month wrapped up with a bang with Teri Miko performing at Varchasva at IIM Lucknow, Basshunk playing at Utkarsh 2021 for SK Somaiya Mumbai students and Bassjackers spinning a storm at Euphoria at Pillai College Mumbai on 27 February and DJ Danika perform at Perspective Richter 10 Fest at Nirma University Ahmedabad and Basshunk wow the youth at the Meraki event at NMIMS School of Law in Mumbai.

 
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