e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 01 I January 2021
‘Castrol POWER1 ULTIMATE Sunburn NYE’ welcomes the New Year with legendary global DJ KSHMR, Nucleya & popular local Artists
Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, announced ‘Castrol POWER1 ULTIMATE Sunburn NYE 2020’, a digital New Year’s Eve edition that will be streamed live on the evening of 30th & 31st December 2020 on the Sunburn Facebook platform to fans around  the globe. The most awaited ‘Castrol POWER1 ULTIMATE Sunburn NYE 2020’ power packed show will feature leading global DJs KSHMR & Nucleya perform alongside popular local artists based across India.

The mega Digital Music Show – ‘Castrol POWER1 ULTIMATE Sunburn NYE’ will be a Live Stream event offering a 360-degree virtual feel of an on-ground Sunburn event inclusive of a massive Stage, SFX, vibrant Visuals, dynamic LED effects and state-of-the-art AV streamed into the comfort and safety of fans homes. The 2 day event will span over 6 hours of electrifying music with Global Headliners KSHMR and Nucleya. Support Acts will include Teri Miko, Progressive Brothers, Sartek and Greff.
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Sunburn Academy Announces Grand Opening – an intensive & interactive Academic Program for aspiring DJs & Music Producers
Percept Live, pioneers in the Live Music Festival domain in India and creators of the iconic Sunburn Festival, Asia’s biggest Electronic Dance Music festival, have taken a ground-breaking step to announce the launch of the ‘Sunburn Academy’, an intensive and interactive online Academic Program exclusively curated for aspiring DJs and Music Producers. The Grand Opening and commencement of the ‘Beginners – DJ’ Course is scheduled for the first week of January 2021.  

Sunburn Academy will offer innovative online programs in the area of Music, Content and Event Production designed for those wanting to pursue and succeed in a career in the electronic music domain. In its launch year of 2020, the Academy will offer three types of Courses viz. Beginners Course, Intermediate Course and the Advanced Course to cater to multiple audiences and proficiencies. The Academy will be open to students in the age group of 15 – 39 years across Metros and Tier I cities and will welcome people from diverse walks of life including students, professionals and entrepreneurs.
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Bollyboom sets the pace for a crackling Festive Season & NYE Celebration across the country
Bollyboom brought in the month of December 2020 with style and sparkle with some of the best music talents from the Bollywood music stream. Bollyboom Club Night kicked off the weekend festivities on December 11 with some amazing Bollywood tunes with DJ Jacky at the Penthouze in Pune, followed by another Bollyboom Club Night edition featuring DJ Hussain and DJ Kabira on December 12 at Club Gold in Kolkata, finally wrapping up the weekend musical festivities on December 13 with a Bollyboom Sundowner featuring an amazing DJ line up of Kunal, Nisha, Rain and Raj at the popular Sky High The Club in Pune.

The second half of the month saw DJ Faith rock a Bollyboom Club Night at Penthouze Club in Pune on December 18 while simultaneous shows on December 19 saw a high-tempo Bollyboom Club Night feature DJ Harish at Club Gold in Kolkata, while DJ Faith wow music fans along with a Live Dhol performance at another Bollyboom Club Night party at the 3 Musketeers Tavern in Pune.

Christmas day saw a Bollyboom Christmas Bash featuring DJ Jacky enthral Bollywood music aficionados at the 3 Musketeers Tavern in Pune and a Bollyboom Christmas Sundowner Soiree with DJs Somaira, Vaggy and Sukhi at The Penthouze Club in Pune. December 26 saw another musical Bollyboom Christmas Bash with DJ Ravish belt out popular numbers at Club Gold in Pune. The grand Bollyboom finale of 2020 saw a spectacular Bollyboom New Year Bash on the evening of December 31 featuring a roster of popular of DJs including Ashraf Khan, Spinz Lunus, Atul at the Rooftop Lounge at the Athens Club in Pune.
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Sunburn & BMS to bring international star Alan Walker to Perform Live at Dubai’s Coca-Cola Arena for DSF 2021
International musician and producer Alan Walker is set to perform live at Dubai’s Coca-Cola Arena for the first time on January 7, 2021, with the star confirmed as one of the headline acts for the Dubai Shopping Festival. Global entertainment destination, BookMyShow, along with Asia’s popular music festival brand, Sunburn, have collaborated to bring Walker to the UAE.
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Karan Singh & Industry stalwarts share their views on live on-ground music festivals moving online amid the COVID-19 scenario
Defying the challenges of 2020, music festivals move online to stay alive. Now, groove to EDM from your couch while your virtual avatar flits between stages. Last year, a music festival promised the exhilaration of grooving with hundreds of others to genre-bending music blasting from an exorbitantly lit stage. Cut to 2020, we are in front of our laptops, sipping wine from a coffee mug and watching Nucleya play trippy sets from his home studio dressed in a yellow T-shirt and joggers. But, how does the experience of big on-ground festivals, the biggest takeaway of which is their sense of community, translate digitally? Not close, but 2020 being the year of experimentation, has seen dance and music festivals adapting online.
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‘Sunburn Select’ Rooftop Club Shows entertain music fans across Mumbai, Pune, Bengaluru and Hyderabad
‘Sunburn Select’, Percept Live’s premium curated Rooftop Club Shows launched in October 2020 after Unlock 5.0 pan India, witnessed many sundowner shows entertain music aficionados across the cities of Mumbai, Pune, Bengaluru and Hyderabad in the month of December 2020.

December 4 saw Sunburn Select at Club Illusions in Mumbai with artists Aaryan Gala, Neit Kaur and Nitesh perform to socially distanced audiences; followed by another popular Sunburn Select Sundowner on December 13 at Penthouze at Koregaon Park in Pune with popular DJs ThatAnkit X Tonefabrik, Obscure, Ashtrix and Kraftonik. Simultaneous Sunburn Select multi-city shows on December 20 saw artists Anish Sood, Melocomp, D3E, Afterlife and Kumba wow fans at Hype at the Shangri-La Hotel in Bengaluru, even as Miss Bliss, Manish and Sunny Sunshine spun their magic to an ecstatic fan base at the Hyatt Place in Banjara Hills, Hyderabad.
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The ‘Sunburn Campus’ digital avatar enthrals Gen Next pan India
Expanding on the popularity of the Sunburn Campus digital variant launched in November 2020, Percept Live took Sunburn Campus online to multiple colleges across the country all through the month of December’20. The digital format of Sunburn Campus saw Danny Avila ft. BassHunk perform to excited collegians of IIM Indore on 4 December, followed by Bass Hunk enthral the youth of IIIT Allahabad again on 6 December. This was followed by DJ Danny Avila performing at both the popular  Carnival 2020 youth fest of ICFAI Business School in Hyderabad on 8 December, and spinning his magic on 16 December at another Sunburn Campus digital show for the students of Lovely Professional University.
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© Corporate Communications | Percept Limited, P-2, Level 4, Raghuvanshi Estate, 11/12 SB Marg, Lower Parel (West), Mumbai - 400013, India. | Tel: +91-22-30448400 | Web: www.perceptindia.in | Intranet: www.mypercept.in | 
Email: corporatecommunications@perceptindia.in

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