e-Newsletter of Percept  I  P2M - Vol XVI  I  Issue 04 I April 2021
Percept digitICE creates a unique Virtual Product Launch and Order Booking Module for industry leader Sintex-BAPL Ltd
Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed the Sintex Product Launch and Order Bookings on a Virtual platform earlier this month. The Digital launch event saw a digital attendance of over 400 visitors pan-India, with the show achieving the dual objective of launching four unique new Sintex products and enabling on-the-spot Online Order Bookings for their Distributors.

The Virtual Sintex Product Launch and Sales Module event was conceptualized, designed and managed by Percept digitICE, the Full-Service Digital, Virtual and Hybrid Experiential Marketing & Events Unit of Percept ICE. The scope of work entailed communication, design, integration of clients marketing tools including social media, digital platform development and execution, video content creation, product launch sequences, green screen shoots, event packaging, creating a live Order Booking module and unifying all of this into a 3 hour live capsule.

A key highlight of the event was the integration of the Online Order Booking while simultaneously curating and managing Zonal Rooms which were further sub-divided into additional specific zones addressing immediate audience queries on the secure digital platform. This not only helped address individual retail queries but also drove confidence in the new product launched thereby propelling bookings. A Live Leaderboard also showcased zone wise sales mapping which helped the brand keep tabs on the targets achieved during the tenure of the launch show.

 
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Vini Vici and a host of Artists dazzle at ‘Sunburn Holi Weekend 2021’ Limited Capacity live shows in Delhi, Bengaluru and Goa
Sunburn, Asia’s largest dance music brand, celebrated the Festival of Colors – Holi with a gala 3 city ‘Sunburn Holi Weekend’ Bash. One of dance music’s most famous artist duo, Vini Vici made their way to India to perform at the most awaited Sunburn Holi Weekend celebrations across the cities of Delhi at Prive Club on 26 March, in Bengaluru at Pebble Club on 28 March, and the Barrel Yan Tree in Goa on 29 March 2021. The three day live on-ground event strictly followed all Health Safety Best Practices and applicable Covid-19 State Government Protocols to ensure Fan Safety and wellbeing as its top priority.

The Sunburn Holi Weekend 2021 witnessed a 5-hour non-stop musical entertainment extravaganza with global legends Vini Vici performing at all three cities. Other popular Artists who performed at the 3 city event include Progressive Brothers, Ravetek and Basspatch in Delhi, DJ Ivan, Shiva Manvi and V-Vek in Bengaluru, and DJs Omen, Tanishq and Zaff in Goa. A bedazzling splash of SFX colors and Pyrotechnics commemorated the occasion. The shows offered a curated F&B experience inclusive of Special Cocktail Drinks to herald the festive occasion of Holi. With a globally influenced production, state-of-the-art SFX and technicals, world-class Sound, AV and Design, music aficionados enjoyed a full-blown celebration extravaganza, complete with magnificent lasers, incredible SFX, and a whole lot of experimental sound.

Percept Live’s top priority was the safety and well-being of every single guest at the Sunburn Holi shows. Comprehensive plans were drawn up to ensure that the 3 city events were in line with the guidelines for the outdoor shows as specified in the Government Unlock program. Each show saw a limited gathering of attendees as per the Government rules applicable to the State / City. Sunburn ensured a very strict observance of all SOPs and Covid-19 protocols for every guest including limited attendance at each venue, strict adherence to social distancing rules, mandatory wearing of face masks throughout the event, meticulous sanitization of the event area, contact-less check in at entry points, provision for thermal scanning at the entrance, hand wash units and multiple sanitizer stations positioned across the venue. There was a Zero Tolerance Policy to guests who broke the Government mandated guidelines and Sunburn event protocols at the shows.


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Percept Live hosts the 'Bollyboom Holi Bash 2021' across Goa & Bengaluru with strict Covid 19 protocols
Percept Live hosted the fifth edition of the 'Bollyboom Holi Celebrations 2021'. The Bollywood EDM musical extravaganza was held at the Prince of Tides Beach Club in Calangute, Goa and the Nuair Pebble Club in Bengaluru on 29th March 2021 with a bevy of popular Bollywood DJs and Live Artists. The Bollyboom Holi Celebrations saw a 7 hour long Bollywood EDM entertainment extravaganza with all Government mandated Covid-19 protocols in place.

The ‘Bollyboom Beach Holi Madness’ in Goa saw famous Punjabi Singer Sidhu Moosewala, DJ & Producer duo  Lost Stories, and other DJs like Rohit Gidda, DJ Maria, DJ Alysia and DJ Olga entertain guests. The ‘Bollyboom United Colours Festival’ in Bengaluru witnessed DJs Shameless Mani, Hussain, Kamra,  Capro, Akshay Raina, Avinash, Sikitzza and many other artists. Live percussionists and other talented live acts added color and sparkle to usher in the festive mood.

A fabulous multi-colored mix of SFX colors and Laser Shows commemorated the Bollyboom Holi Festivities. A dash of AI managed Eco-Friendly Organic Colors, state-of-the-art Technicals, AV, Stage Set and Design offered fans a holistic and safe Entertainment experience. Specially curated “On-the-Go” Beverage stations and Socially Distanced Fun ensured that all Safety Protocols were strictly maintained as per respective State Government mandates. Other Covid-19 Risk Mitigation strategies at the venues saw Air Filtration strategies and Color Coded Wrist bands to enforce Covid 19 protocols. 

 
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Khushi Singh, AVP - Events & Experience, Percept ICE featured in the LuxeBook "Top-50 Most Powerful Women of 2020"
The annual edition of The Luxe Book is one of the most anticipated publications, featuring leading dynamic and confident Women Thought Leaders who have changed the game & stood tall in the ever evolving luxe business domain. The LuxeBook "Top-50 Most Powerful Women of 2020" edition featured none other than Khushi Singh, AVP - Events & Experience, Percept ICE and traced her journey, views and outlook to the Business  of Luxury.

"Luxury means different things to different people, and as a luxury event manager, one needs to adjust one's approach and perspective while working on different projects. My experiences in this industry have led me to the belief that truly luxury is in the finer details. Luxury is not about being over the top or ostentatious. To the contrary, for me, luxury is a state of mind achieved by embracing the belief that less is more," said Khushi Singh.


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Karan Singh, COO, Percept Live shares Sunburn’s journey & many initiatives undertaken during the Lockdown Phase in 2020 along with Industry Stalwarts with Impact Magazine
Curation of mixed reality experiences is the future, say experts as the experiential sector looks to rebuild itself and recover from an estimated Rs 3 lakh crore loss. While the COVID-19 pandemic has impacted almost every business across sectors, the experiential sector arguably remains the hardest hit. The pandemic has not only affected the live events industry but has also hit the brands reliant on experiential marketing. However, with new emerging technologies, the industry has received a new lease of life in the form of online platforms. In the past few months during the lockdown, the industry has ramped up its digital presence considerably and has pushed the envelope with innovative formats. The new normal has resulted in a shift for the experiential sector that is now increasingly curating hybrid experiences for consumers. The challenge though remains for brands who rely heavily on experiential marketing to build emotional and sensory intimacy with consumers. Across the board therefore, brands and industry leaders are seeking new ways to stay connected with consumers through mixed reality experiences.

Sunburn, one of the most popular music events was pulled off virtually at Vagator in Goa last year. The concert which was previously attended by 300,000 fans took place with only 20% of the venue capacity in 2020. Percept Live which organises Sunburn every year, also launched various innovative music IPs including ‘Sunburn @Home’, ‘Bollyboom @Home’, ‘Sunburn Home Festival’, ‘Sunburn Select’ and ‘Sunburn Campus’. “While Percept did incur a tangible loss of business in our on ground MICE, activations, experiential and live music events domains, we also sensed a massive opportunity to scale up and offer events in the digital space,” states Karan Singh, COO, Percept Live while adding that the company’s live stream variants received an overwhelming response from both the fans and sponsors. “We also launched Percept digitICE – a full-service digital, virtual and hybrid experiential marketing and events unit, which has already done hundreds of virtual engagements and digital events, mixed reality and hybrid events for many clients since the lockdown with great feedback and reviews,” he adds.

PERCEPT LIVE’S SUNBURN HOME FESTIVAL - Percept Live, creators of Sunburn, the EDM festival, unveiled ‘Sunburn Home Festival’, a virtual two day mega music festival with a host of virtual entertainment experiences. The virtual show was presented by Magic Moments and co-powered by Fastrack, in association with event partner Bookmyshow Live.

 
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‘Sunburn Select’ Sundowners rock music fans across Pune, Kolkata & Bengaluru
‘Sunburn Select’, Percept Live’s premium curated Rooftop Club Show, saw multiple successful Sundowner Club shows entertaining music fans across the country. Starting with 2 shows on 5 March were special performances from GREFF and DJs Manish Patwwa and Amyth at Nocturne, Kolkata; and another show with DJs Audio Units, Kashiish, Crazy Vibes, Chutney Rebel and 6LITCH to ecstatic music fans at the House of Medici in Pune city. On 7 March there was another successful sundowner club show by Ana Lilia and DJs Melocomp, Ibthisam, Wilderness Girl at The Park, Bengaluru.
 
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‘Sunburn Campus’ digital shows enthrals Gen Next at College Festivals pan India
The Sunburn Campus digital variant saw many shows light up the screen all through the month of March 2021. The month kicked off with DJ Teri Miko perform at the MunSophical Festival of Sophia College Mumbai on 1 March. Artists Bassjackers wowed the youth of Xavier labour Relations Institute Jharkhand at the Ensemble Valhalla 2020 Fest and the students at the Pravin Gandhi College of Law at VIVDH Festival on 4 March 2021. On 6 March DJ Danika entertained the attendees at the Freshers Party at Vidyalankar Institute of Technology, Mumbai, while the Bassjackers rocked the Unmaad Festival at IIM, Bengaluru. On 7 March the all time favourite Artists Bassjackers performed at Fantasies Fest at SIES College of Arts, Science & Commerce in Mumbai. DJ Danika gave a scintillating performance on 14 March at the Arthashastra Festival at the Narsee Monjee College of Commerce & Economics, Mumbai while the Bassjackers wowed the students at Aarunya 5.0 at IIM Amritsar, and Basshunk spun their magic at Ignesis at the Symbiosis Institute Of International Business Mumbai.

The second half of March saw multiple Sunburn Campus digital shows on 20 March with Basshunk playing at Namotsav at the Shri Vile Parle Kelavani Mandal, the popular Bassjackers performing at Alcheringa at IIT, Guwahati, and the talented DJ Teri Miko wow the crowds at the Apogee Festival at the Birla Institute of Technology and Science in Rajasthan. The final Sunburn Campus shows of March saw Basshunk bowl over Gen Next at the popular Nakshatra Festival at the Saraswati College of Engineering, and the Bassjackers create musical magic at the Lehar Festival at the S. K. Somaiya Degree College of Arts, Science And Commerce – Mumbai.

 
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